Project Overview
Assets
14
4 planning docs · 10 design mockups
Build Status
Design review
Mockups ready · Awaiting client feedback
Client
Demo Client
Managed by Pet Industry Resource
Quick Access
6 links
Planning Documents
4 docs
Project Scope
Combined project brief, feature matrix, and gap analysis. 8 workstreams, 50 features, 22 gaps - all in one tabbed document.
Tracking Plan
10 email tags and 18 GTM events mapped per workstream. The contract between the web build and the email program.
Redirect Map
301 redirect plan for legacy URLs. Staged for atomic release.
Design System
Token contract, extraction procedure, component conventions, and known deviations from the live site.
Design Concepts
9 mockups
WS-1
Homepage Redesign
Live countdown, pre-order buy box, notify-me waitlist capture, distributor callout. 3-week launch clock.
WS-2
Dosage Calculator
Shake-band dosing by weight and SKU, subscription cadence, printable dose card email gate.
WS-3
Product Finder Quiz
Five-question flow routing to the right SKU, tagged email capture, editable routing logic.
WS-4
Affiliates & Ambassadors
Two-tier partner program, video testimonial giveaway submission, FTC disclosure language.
WS-5
Reviews Module
Star summary, video reviews, verified-buyer badges, photo giveaway to seed UGC pipeline.
WS-6
Store Locator
ZIP/city search, seeded with local market locations. Suggest-a-store lead capture.
WS-7
Comparison Landing Page
Paid-traffic comparison page using only live-site approved claims. Single CTA A/B test.
WS-8
Mini Game
Fully playable arcade game. Score 400 to unlock a discount code.
WS-9
Partner Portal
Authenticated B2B portal for distributors and retail partners. Orders, asset library, wholesale catalog.